The Mazda3 has been Mazda's best-selling vehicle for several years, representing nearly half of Mazda's U.S.-market sales, and it's easy to understand why. It's a high-quality car that's simple, small, and sporty, all of which help it to stand out in an increasingly crowded small-car segment. The increased availability of the economical SKYACTIV TECHNOLOGY makes it an even more inviting alternative to the Hyundai Elantra Touring, Ford Focus and Volkswagen Golf.