It took Tesla Motors 10 years to grow from small California startup to a major auto industry player. Operating as a niche company supplying premium electric cars, 2017 will see Tesla Motors attempt a transition into the automotive mainstream. What could be one of the most pivotal moments for the young all-electric car company since the successful Model S, Tesla Motors's Model 3 is guided towards the broader entry-level market. Set to sell at a price of roughly half of the Model S, the Model 3 sedan is said to travel at least 215 miles on a single charge. Not finished with evolutions to their Model S, Tesla has released a new P100D permitting travel range of up to 315 miles. Also available on the Model X crossover, the P100D's battery can be factory retrofitted to existing P90D Ludicrous vehicles. Reflecting a new reality, Tesla Motors has discontinued unlimited free access to their Supercharger network of charging stations. New vehicle buyers will instead be rewarded a yearly Supercharging credit of 400 kWh. Immediately relating to the existing Model S and Model X, full self-driving hardware will be built into all new Tesla models and will be fully activated in the future through software updates.