NADAGUIDES MARKET INSIGHTS

Powersports
Industry

2015 Highlights

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Industry Overview

Powersports Market Update

While we did see poor weather in Q4 of 2015 which translated into fewer sales, we still saw an increase in sales over the same period last year. Lower gas prices, a stronger economy, and new models have contributed to a year that may have started slowly but ended on a high note with many consumers purchasing new vehicles and showing interest.

Snowmobile, utility side by side, and ATV values held stronger through this period versus on-highway because of their versatility. With strong overall side by side sales, most multiline dealers were in good shape even during the colder than average winter.

Powersport Values

Average Retail Value by Category in 2014 and 2015

Motorcycles

Side By Sides

Powersport Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2015

NADAguides.com Category Views By Month in 2015

Motorcycle Brands

NADAguides.com Top Researched Brands

Cruiser Brands

Touring Brands

Sportbike Brands

Off-Highway Brands

Off-Road Vehicle Brands

NADAguides.com Top Researched Brands

All-terrain Vehicle Brands

Side By Side Brands

Model Years

NADAguides.com Top Researched Model Years by Category

Cruisers

Utility Side By Sides

Web Traffic by Region

Regional Distribution of NADAguides.com Traffic

The NADAguides powersports data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2013 and 2014 are offered as a comparison to the 2015 traffic.

Motorcycles

All-terrain Vehicles

Side By Sides

Snowmobiles

Fuel Price Data

A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.

Regular Grade Gasoline Prices (All Formulations)

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

NADAguides

Disclaimer

National Appraisal Guides, Inc. makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of National Appraisal Guides, Inc.

About NADAguides.com

NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is operated by National Appraisal Guides, Inc., a strategic ally of J.D. Power and Associates. © J.D. Power and Associates 2017.

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J.D. Power and Associates. © J.D. Power and Associates 2017, all rights reserved.