2016 Q1

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Industry Overview

Marine Market Update

Despite the cold and rainy weather earlier this year, boat shows reported a slight increase in attendance. Many states experiencing drought conditions were provided relief with the much needed rain. Rising water levels have many enthusiastic about the upcoming boating season.

New boat sales continue to grow in the powerboat and personal watercraft segments. Heading into spring, there is an increased demand in the used boat market with a strong demand in the outboard and ski/wakeboard segments. Market indicators continue to show an increase in consumer confidence driven by an improved economy. Based on all of these indicators, the industry should experience a solid selling season.

Marine Values

Edition-Over-Edition Change in Values by Category

January-February 2016 Edition Versus March-April 2016 Edition

Used boat pricing is holding steady, showing a slight decrease. The fiberglass outboard boat and power cat categories are showing a slight increase in values due to higher demand.

Year-Over-Year Change in Average Retail
-1.4% -1.0% -1.5%
NADAguides Change in Average Appraisal Amounts Edition-Over-Edition by Unit Type
Boat Type Trade-In Average Retail High Retail
Catamaran -2.4% -1.8% -1.8%
Houseboats -2.1% -2.0% -2.0%
Inboard Boats -1.5% -1.5% -1.5%
Inflatable Boats -2.1% -2.0% -2.1%
Jet Drive Boats - Aluminum -1.8% -1.7% -1.7%
Jet Drive Boats - Fiberglass -2.5% -2.2% -1.8%
Monohull Sailboats -0.8% -0.8% -0.9%
Outboard Boats - Aluminum -2.5% -2.3% -2.4%
Outboard Boats - Fiberglass 1.5% 1.6% 1.7%
Personal Watercraft - Jet Drive -1.7% -1.0% -0.8%
Pontoon Boats -2.4% -2.3% -1.3%
Power Cat 1.8% 1.8% 1.9%
Stern Drive Power Boats -2.1% -2.0% -2.3%
Trimaran Boats -2.5% -1.9% -4.1%
Utility/Jon -3.2% -2.7% -2.8%
V-Drive Boats -1.1% -1.9% -1.6%

Marine Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2016 Q1

Power Boat Brands Top Researched Brands in 2016 Q1

Outboard Brands

Stern Drive Brands

Inboard Brands

Personal Watercraft Brands

Model Years Top Researched Model Years by Category

Stern Drive Boats

Pontoon Boats

Web Traffic by Region

Regional Distribution of Traffic

The NADAguides marine data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2014 and 2015 are offered as a comparison to the year-to-date 2016 traffic.

Power Boats

Personal Watercraft

Fuel Price Data

A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.

Regular Grade Gasoline Prices (All Formulations)

On-Highway Diesel Fuel Prices

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)



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