NADAGUIDES MARKET INSIGHTS

Powersports
Industry

2016 Q1

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Industry Overview

Powersports Market Update

The shift from winter into spring continues the trend of lighter than average sales as compared to this time last year, which is to be expected during an election year. Dealers are still optimistic about the upcoming selling season. However, due to a greater than average amount of inventory on most dealership floors, many dealers will not need to acquire as many units in preparation for the selling season.

We have also noticed that manufacturers have been presenting more late model 2016 releases to keep consumer interest as we move further into the year. This move along with better riding conditions should increase consumer foot traffic on dealerships floors and translate into more sales in the upcoming months.

Powersport Values

Average Retail Value by Category

Cruisers

Sportbikes

Utility Side By Sides

Sport Side BySides

Powersport Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2016 Q1

Motorcycle Brands

NADAguides.com Top Researched Brands in 2016 Q1

Cruiser Brands

Touring Brands

Sportbike Brands

Off-Highway Brands

Off-Road Vehicle Brands

NADAguides.com Top Researched Brands in 2016 Q1

All-terrain Vehicle Brands

Side By Side Brands

Model Years

NADAguides.com Top Researched Model Years by Category

Cruisers

Utility Side By Sides

Web Traffic by Region

Regional Distribution of NADAguides.com Traffic

The NADAguides powersports data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2014 and 2015 are offered as a comparison to the year-to-date 2016 traffic.

Motorcycles

All-terrain Vehicles

Side By Sides

Snowmobiles

Fuel Price Data

A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.

Regular Grade Gasoline Prices (All Formulations)

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

NADAguides

Disclaimer

National Appraisal Guides, Inc. makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of National Appraisal Guides, Inc.

About NADAguides.com

NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is operated by National Appraisal Guides, Inc., a strategic ally of J.D. Power and Associates. © J.D. Power and Associates 2017.

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© Copyright 2017 National Appraisal Guides, Inc., all rights reserved. National Appraisal Guides, Inc. is a strategic ally of J.D. Power and Associates. © J.D. Power and Associates 2017, all rights reserved.