2016 Q2

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Industry Overview

Marine Market Update

According to dealers, sales are up partially due to the warm weather across the nation. Many dealers reported boat show attendance exceeded expectations and the industry continues to gain momentum this year. New boat sales are maintaining growth with used boats also in high demand. Ski/wake boats are showing a 13.7% increase year-over-year to date according to Statistical Surveys, Inc. Of the major boat categories, pontoon boats has the largest increase in web traffic year-over-year with nearly a 20% increase.

Based on the warm weather ahead, increasing consumer confidence, and many boats out on the water, we are expecting another solid season.

Marine Values

Edition-Over-Edition Change in Values by Category

May-June 2016 Edition Versus July-August 2016 Edition

Due to the early start of the season and warm weather, most segments show slight increases on used boat pricing.

Edition-Over-Edition Change in Average Retail
0.8% 0.5% 1.5%
NADAguides Change in Average Appraisal Amounts Edition-Over-Edition by Unit Type
Boat Type Trade-In Average Retail High Retail
Catamaran 1.7% 1.7% 1.8%
Houseboats -1.4% -1.5% -1.6%
Inboard Boats 1.7% 1.3% 1.3%
Inflatable Boats -1.1% -0.8% -0.9%
Jet Drive Boats - Aluminum 2.7% 2.4% 1.7%
Jet Drive Boats - Fiberglass 1.3% 1.1% 0.6%
Monohull Sailboats 1.2% 1.3% 0.8%
Outboard Boats - Aluminum 1.3% 1.3% 0.8%
Outboard Boats - Fiberglass 1.7% 1.1% 1.1%
Personal Watercraft - Jet Drive 0.2% 0.5% 0.6%
Pontoon Boats 0.5% 0.7% 0.8%
Power Cat -1.3% -1.1% -1.2%
Stern Drive Power Boats 1.2% 1.2% 1.3%
Trimaran Boats 1.5% 1.6% 1.7%
Utility/Jon 0.2% 0.4% 0.7%
V-Drive Boats 1.6% 1.5% 1.1%

Power Boat Values



Stern Drive


Personal Watercraft

Power Boat Values vs. Traffic



Stern Drive


Personal Watercraft

Marine Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2016 Q1-Q2

Power Boat Brands Top Researched Brands in 2016 Q1-Q2

Outboard Brands

Stern Drive Brands

Inboard Brands

Personal Watercraft Brands

Model Years Top Researched Model Years by Category

Stern Drive Boats

Pontoon Boats

New Models Top Researched New 2016 Models

Model Make Type
1. PRO TEAM 175 TXW(**) Tracker MarineOutboard2 Outboard
2. PRO TEAM 175 TF(**) Tracker MarineOutboard2 Outboard
3. BASS BUGGY 18 DLX(*) Tracker Marine Pontoon
4. PRO 170(**) Tracker Marine Outboard
5. WAVE RUNNER VX DELUXE Yamaha Personal Watercraft
6. FISHIN BARGE 20 DLX(*) Tracker Marine Pontoon
7. PRO TEAM 190 TX(**) Tracker Marine Outboard
8. WAVE RNNR FX CRUISER HO Yamaha Personal Watercraft
9. WAVE RUNNER VX CRUISER Yamaha Personal Watercraft
10. PRO 160(**) Tracker Marine Outboard

Web Traffic by Region

Regional Distribution of Traffic

The NADAguides marine data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2014 and 2015 are offered as a comparison to the year-to-date 2016 traffic.

Power Boats

Personal Watercraft

Fuel Price Data

A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.

Regular Grade Gasoline Prices (All Formulations)

On-Highway Diesel Fuel Prices

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)



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