NADAGUIDES MARKET INSIGHTS

Powersports
Industry

2016 Highlights

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Industry Overview

Powersports Market Update

As 2016 came to an end, cold weather swept across many regions in the U.S. with a decline in on-road motorcycles sales alongside it. Snowmobile season arrived early, though to the delight of many enthusiasts. The powersports industry is looking to bounce back from a relatively flat 2016 where consumers and dealers were in a holding pattern.

More manufacturers are releasing lower entry price models for 2017 to entice buyers into purchasing new models once again. This combined with many new noncurrent model year units still at many dealerships will give consumers with tighter budgets the ability to purchase new models.

Motorcycle Values

Average Retail Value by Category

Cruisers

Sportbikes

Side By Side Values

Average Retail Value by Category

Utility Side By Sides

Sport Side By Sides

Motorcycle Consumer Traffic

Consumer Traffic Views by Category

Cruisers

Sportbikes

Side By Side Consumer Traffic

Consumer Traffic Views by Category

Utility Side By Sides

Sport Side By Sides

Dealer and Finance & Insurance Views

Views by Category Among Dealers and Finance & Insurance Institutions

Dealers

Finance & Insurance

Motorcycle Brands

NADAguides.com Top Researched Brands

Cruiser Brands

Sportbike Brands

Side By Side Vehicle Brands

NADAguides.com Top Researched Brands

Utility Side By Side Brands

Sport Side By Side Brands

Model Years

Consumer Views By Model Year

Sportbikes

Utility Side By Sides

Web Traffic by State

NADAguides.com Traffic by State in 2016

Motorcycles

> 1,500,000
800,000 - 1,500,000
330,000 - 799,999
< 330,000

Side By Sides

> 80,000
30,000 - 80,000
10,000 - 29,999
< 10,000

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category

Motorcycles

Side By Sides

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

NADAguides

Disclaimer

National Appraisal Guides, Inc. makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of National Appraisal Guides, Inc.

About NADAguides.com

NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is operated by National Appraisal Guides, Inc., a strategic ally of J.D. Power and Associates. © J.D. Power and Associates 2017.

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