2017 Q1

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Industry Overview

Marine Market Update

Shifting from winter into spring, 2017 is projecting to be on pace for another solid year. Regardless of weather conditions, boat show attendance continues to increase. Dealers are reporting new boat inventory levels are satisfactory, while the used boat inventory continues to be sparse. Due to a competitive market, new boat prices are remaining relatively flat or show a slight increase. Overall the marine industry is off to a great start in 2017.

Power Boat Values

Average Retail Value by Category


Stern Drive


Personal Watercraft

Power Boat Values vs. Traffic

Average Retail Value and Traffic Views by Category


Stern Drive


Personal Watercraft

Marine Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2017 Q1

Power Boat Brands Top Researched Brands in 2017 Q1

Outboard Brands

Stern Drive Brands

Inboard Brands

Personal Watercraft Brands

Model Years Top Researched Model Years by Category

Outboard Boats

Pontoon Boats Traffic by State in 2017 Q1


> 100,000
50,000 - 100,000
10,000 - 49,999
< 10,000


> 7,000
5,500 - 7,000
4,000 - 5,499
2,000 - 3,999
< 2,000

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)



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