NADAGUIDES MARKET INSIGHTS

Powersports
Industry

2017 Q2

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Industry Overview

Powersports Market Update

The transition from spring to summer means dealers who have been gathering inventory will shift their market strategy to focusing on sales and service. Manufacturers will be keeping a close eye on consumer trends as they prepare for the release of new products that usually begins late summer.

Going forward, the on-road values should continue to stay strong and we can expect the seasonal uptick in sport bikes during the heart of summer. Off-road recreational segments will also see values hold firmly throughout the summer while the utility market is expected to depreciate naturally.

Powersport Values

Average Retail Value by Category

Cruisers

Sportbikes

Utility Side By Sides

Sport Side By Sides

Powersport Values vs. Traffic

Average Retail Value and Traffic Views by Category

Cruisers

Sportbikes

Utility Side By Sides

Sport Side By Sides

Powersport Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2017 Q1-Q2

Motorcycle Brands

NADAguides.com Top Researched Brands in 2017 Q1-Q2

Cruiser Brands

Touring Brands

Sportbike Brands

Off-Highway Brands

Off-Road Vehicle Brands

NADAguides.com Top Researched Brands in 2017 Q1-Q2

All-terrain Vehicle Brands

Side By Side Brands

Model Years

NADAguides.com Top Researched Model Years by Category

Sportbikes

Utility Side By Sides

Web Traffic by State

NADAguides.com Traffic by State in 2017 Q1-Q2

Motorcycles

> 95,000
60,000 - 95,000
30,000 - 59,999
< 30,000

Side By Sides

> 25,000
11,000 - 25,000
5,000 - 10,999
< 5,000

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category

Motorcycles

Side By Sides

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

NADAguides

Disclaimer

National Appraisal Guides, Inc. makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of National Appraisal Guides, Inc.

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