Consumer Reports and Studies

Consumer car shopping and market feedback

March 2017
When selecting a car, which is the most important?
Warranty
  12%
Safety
  37%
Performance
  51%
March 2017
When selecting a truck, how important is vehicle Safety?
Ranking 1
  5%
Ranking 2
  1%
Ranking 3
  1%
Ranking 4
  1%
Ranking 5
  5%
Ranking 6
  4%
Ranking 7
  13%
Ranking 8
  4%
Ranking 9
  42%
Ranking 10
  23%
March 2017
When selecting a car, how important is vehicle Safety?
Ranking 1
  2%
Ranking 2
  0%
Ranking 3
  1%
Ranking 4
  1%
Ranking 5
  5%
Ranking 6
  2%
Ranking 7
  17%
Ranking 8
  9%
Ranking 9
  38%
Ranking 10
  25%
February 2017
When selecting a car, which is the most important?
Safety
  10%
Performance
  14%
Price
  76%
February 2017
When shopping for a Toyota, which is the most important?
MSRP
  43%
Safety
  36%
MPG
  21%
February 2017
When shopping for a car, how important is safety?
Ranking 1
  12%
Ranking 2
  0%
Ranking 3
  0%
Ranking 4
  0%
Ranking 5
  0%
Ranking 6
  0%
Ranking 7
  12%
Ranking 8
  6%
Ranking 9
  25%
Ranking 10
  44%
February 2017
When selecting a car, which is the most important?
Price
  89%
MPG
  8%
Warranty
  4%
February 2017
When selecting a car, which is the most important?
Safety
  40%
MPG
  33%
Other
  27%
February 2017
When selecting a truck, which is the most important?
Safety
  30%
MPG
  47%
Other
  23%
February 2017
When selecting a car, which is the most important?
Safety
  31%
Performance
  36%
Other
  33%
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