Consumer Reports and Studies
Consumer car shopping and market feedback
Would you complete a simple loan application on our site if we could provide a trustworthy provider with the best rates?
Yes, I would
No, I would not
I would consider it
When researching specifications on a car are you most interested in Standard Equipment or Specs & Performance?
I'm interested in Standard Equipment
I'm interested in Specs & Performance
I'm interested in both
None of the above
Would specification information such as MPG, horsepower, torque and weight be useful when using your mobile phone to car shop?
Would reading dealership reviews sway your decision about where you purchase your next vehicle?
No, it's not a factor
When shopping for a new or used car, do you read in-depth expert reviews?
Yes, I always read expert reviews
Yes, I sometimes read expert reviews
No, I prefer user/owner reviews
No, I don't read expert reviews
Which of the following is the most important "ownership" cost when considering a new or used car for purchase?
Depreciation (the decline in the vehicle's value over time)
Insurance (the cost to insure the vehicle)
Financing (the cost to borrow money to purchase the vehicle)
Fuel costs (the cost at the gas pump)
Maintenance (the cost to maintain the vehicle)
Repairs (the cost to fix the vehicle when needed)
When shopping for a new or used car, do you consider the cost of the vehicle over its lifespan including depreciation, insurance and taxes?
Yes, I consider these "ownership" costs
No, I never consider these costs
No, I never thought to consider these costs
When I am car shopping and researching, I prefer __________ content.
Mix of both text and visual
What is your favorite social media network for anything car related?
I do not use social media.
Which auto reviews do you trust?
Car dealers or car manufacturers
Third party site (e.g. NADAguides, Kelley Blue Book, AutoTrader, etc.)