Starcraft Corporation entered the pop-up trailer market in 1964. During the 1970s and early 1980s, Starcraft sold camping trailers under the Venture brand name centered on creating a higher-end product. Ranging from 12 to 21 feet in length, Venture camping trailers featured quick deployment at the campgrounds and accommodations for up to eight occupants. The Venture line of camping trailers ended production after the 1982 model year.